How to measure the success of your corporate gifting program

We know from experience that gifts strengthen relationships; but to what extent? And how does gifting impact your bottom line? Can you measure appreciation?

Whether you're new to corporate gifting or have been at it for years, determining the effectiveness of your gifting program is a common question. While metrics can’t fully capture a gift's impact, there are a few ways to assess its baseline effect relative to your goals. Here are six key metrics to measure the success of your corporate gifting program:

Engagement metrics provide a clear picture of how recipients are interacting with your gifts. Are they redeeming their eGifts? Which items have the highest redemption? Tracking these actions can help you understand the reception of your gifts. Our insights & reporting tools give you a holistic view of budgets, orders, alerts, team engagement, and campaign performance right on the dashboard. See how many gifts were redeemed and what items were most popular so you can track what’s working.

Understanding the return on investment (ROI) of your corporate gifting program is crucial. Calculate the costs of your gifts and compare them against the tangible benefits they bring, such as increased sales, customer retention, and new client acquisition. This helps justify the expenditure and guide future budgeting.

Collecting feedback directly from recipients is invaluable. Corporate Gift offers recipients the option to leave thank you notes, providing instant gratification and insight into their thoughts on your gifts. Positive feedback can indicate high satisfaction levels, while constructive criticism can guide improvements.

Beyond thank-you notes, consider sending out surveys to collect more detailed feedback from your gift recipients. Ask questions about their preferences and their opinion on the gift. This data will help refine your gifting strategy and ensure it aligns with recipient expectations.

Gifts can play a significant role in strengthening relationships with employees, clients, and partners. Analyze whether your gifts are helping you achieve specific business goals, such as retaining employees, booking more sales meetings, securing customer referrals, or decreasing the time to close deals. These metrics can indicate the effectiveness of your gifting program and help create meaningful connections.

Leverage the data insights to refine your gifting strategy as needed. Gifting isn’t a one-size-fits-all approach, and working with Corporate Gift account executives can help you come up with a tailored program that meets your business needs.

Whether you’re gifting to clients, leads, or employees, starting with a clear goal is the best way to ensure you can measure your program’s impact later on. Begin with a goal you can easily test and measure, such as increasing client engagement or boosting employee morale.

By tracking these key metrics and continually refining your approach based on data insights, you can develop a concrete understanding of your corporate gifting program's performance and its impact on your business. This strategic approach will help ensure your gifting efforts are meaningful and effective.